Comprehensive Educational Institute Digital Marketing
"Boost Your School’s Admissions With a Powerful Blend of Digital Marketing and
Management Tools! With Integrated ERP "
Weekly Content Strategy
1. Content Frequency :
- Monday: Informative posts or videos focusing on school achievements, innovative teaching methods, and testimonials from parents and students.
- Wednesday: Engaging reels showcasing amenities, extracurricular activities, and classroom sessions.
- Friday: Thoughtful posts or reels that highlight the school’s unique value proposition, including staff profiles or special programs.
Three pieces of content weekly.
2. Content Types :
- Highly creative and visually appealing.
- Professionally produced with voiceovers and polished editing.
- Focus on emotional storytelling and building a connection with the audience.
- Static images or carousel posts.
- Emphasis on achievements, upcoming events, and student success stories.
Reels:
Posts:
3. Themes :
- About the school and its mission.
- Highlights of teaching methodologies and innovative approaches.
- Showcasing amenities and infrastructure.
- Extracurricular activities and student engagements.
- Competitiveness and uniqueness in the educational market.
Social Media Marketing Structure
1. Channels :
- Facebook: Targeting parents through local communities and interest groups.
- Instagram: Leveraging visually driven content to attract parents and students.
- Google Ads: Focused search and display ads to drive admissions.
- YouTube: Short educational and promotional videos to engage a broader audience.
2. Budget Allocation :
- Targeted campaigns for admissions, with location and interest-based targeting.
- Increasing reach for high-performing posts and reels.
- Monthly review of campaign performance to fine-tune targeting.
Paid Ads:
Boosted Posts:
Analytics and Optimization:
3. Objective :
- Increase admission inquiries through various channels.
- Build a strong online presence that portrays the school as a leader in education and extracurricular activities.
Personal Branding for the Educational Institute
1. Brand Building Strategy :
- Showcase the school’s philosophy, history, and achievements.
- Emphasize the teaching staff’s credentials and expertise.
- Highlight key amenities such as technology integration, sports facilities, and modern classrooms.
- Promote extracurricular activities, clubs, and special events.
2. Competitiveness in the Market :
- Position the school as a top choice through compelling storytelling.
- Focus on unique offerings that set the school apart from competitors.
- Create an emotional connection with parents by addressing their concerns and aspirations for their children.
3. Effortless Execution :
- Comprehensive design and content creation handled professionally.
- Seamless collaboration to align the content with the school’s vision and goals.
- Regular updates and feedback loops to ensure satisfaction and effectiveness.
Key Deliverables
- Weekly three high-quality content pieces.
- Professional-grade reels with voiceovers and editing.
- End-to-end social media management, including paid campaigns.
- Personalized branding efforts to establish market competitiveness.
- A comprehensive, worry-free marketing approach to boost admissions and online presence.